Characteristics of a Good Website

When you are building a new website or redesigning an existing website, it is crucial to understand the importance of a website. Before starting website design, you must decide the purpose of your website and its target audience. Website is a digital address and the face of your business and so its design and content must reflect the ideologies and service/ products clearly.

good web design

Below are a few points that will help you identify the characteristics of a good website:

• Easy Navigation: Be it a single page website or multiple pages interconnected to each other, user must be given simple and easy to understand navigation options to explore the entire site. It can be quite a frustrating experience for the user to click multiple times to travel from one page to another.

• Crisp and Clear Web design: A good graphic designer must be hired to design the outlook of each page of your site. Ensure that the website does not look loaded with images and content and at the same time gives a sophisticated appeal. The best way to choose the look and feel of the site is to think as the end user. For example, a photography or travel website would showcase bright colors and more number of images than a corporate website.

• Simplicity and Speed: Web design of your site must be attractive and glitzy for the end user to remember it. However, adding too much animation and flashy videos can make a site slower to upload pages. Easy to scroll and faster websites are always revisited more often than frustratingly slow pages.

• Search Engine Optimized: Website is designed, developed and deployed, but there are no visitors. That may be because Google is yet to recognize your website. SEO ensures that your site is visible and gets right traffic that leads to conversion.

A good website is essential for any kind of business to attract customers, educate them about your services and products. So, website design and content must be eye-catching and original.

Benefits of Using Video Marketing in Your Business

Using Video Marketing in your Business 

video marketingToday, a lot of businesses seem to arise every now and then. With the numerous competitors, it is really necessary to have your unique way of letting your customers know about your business. One of today’s most common marketing strategies is through video marketing.
Video marketing is one of the best strategy to make your business known and excel. Sticking to an old age strategies won’t be enough to meet your success. Video creation is a lot easier today compared to the past few years.
You may not know it, but video marketing can bring you a lot of customers through different ways. Not only that, but with video marketing, it will be a lot easier for you to become a competent businessman.

There are more benefits that video marketing can give you and those are:

• User’s with accessibility and retention – almost every customer that you wanted to have can be found online. So, why won’t let them find you? With the help of your business video, you can easily give them the access to your store or any product. A lot of online users today have a shorter retention where letting them view a short span video is a lot better than to let them read an article.

• Easier Distribution – there is a lot of websites online where you are free to upload your video for free. Some of the video sharing sites that you can use are: YouTube, Vimeo, Daily Motion and more.

• Social Media Access – almost all of the people today are active when it comes to social media. Two of the most common social media websites are Facebook and Twitter. If you created a catchy, creative and informative video where in the users would find good enough, sharing of your video links is very possible. Sharing video links are a little bit usual than sharing an article link.

• Personalized Customers Experience – every customer desires to have a personal experience in certain products. You can fulfill customers desire through creating an informative video about your product and sharing it to them.
Video marketing is a known effective way of having a lot of customers. Almost all of the online user can be you customer. But before creating your video, it is really necessary to think of how can you deliver the video to the customers in its most unique, interesting, and informative way.